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Specialty Pest Sales Playbook

2 min read

AI Doc Summarizer Doc Summary

Prime Pest Overview #

  • Covers sugar ants, fire ants, silverfish, earwigs, spiders, roaches, stinging insects, mice, rats, fleas, centipedes, millipedes, carpenter bees, carpenter ants, clothes moths, crazy ants
  • Service every 2 months
  • Unlimited service calls, 3 minor ground-level exclusions, de-webbing up to 15ft, 1 mosquito treatment a year
  • Initial: $95($100 off coupon for new customers signing on for one year and setting up auto-pay
  • Recurring fee: starts at $90 every 2 months

Specialty Pest Pricing Guide #

Pest Prime Initial Fee Recurring Fee One-Time Fee Follow-Ups 
Rodents $250–$395 $100–$120 $295–$395 2 (3–4 days) 
German Roaches $225–$295 $100–$120 $250–$395 2 (10–15 days) 
Fleas $195–$300 $100–$120 $195–$350 10–15 days 
Carpenter Ants $175–$300 $100–$120 $195–$350 30 days 
Carpenter Bees $195–$295 $100–$120 $250–$375 30 days 
Crazy Ants $250–$550 $100–$120 $300–$500 N/A 

Qualifying Questions #

  • Are you seeing the pest inside, outside, or both? 
  • Is this the first time or recurring issue? 
  • Are you looking for one-time treatment or ongoing protection? 
  • Have you noticed structural damage (ants, bees) or rodent entry points? 
  • Do you want coverage for other pests included? 

        Pitch Examples #

        • Prime Advantage: “Prime treats the current problem AND prevents future issues, with unlimited service calls and recurring visits every 2 months.” 
        • One-Time Option: “If you prefer, we can do a one-time treatment with a short-term warranty, but recurring issues may require additional services.” 

        Handling Objections #

        ObjectionResponse
        “I only want it gone now.” “One-time works, but Prime provides ongoing coverage and call-backs at no extra cost.” 
        “It’s too expensive.” “Prime protects long-term; repeated one-time treatments cost more overall.” 
        “I don’t have other pests.” “Prime still protects your home and prevents the pest from returning.” 
        “Can’t I call if they come back?” “You can, but each one-time service is $X–$Y; Prime includes unlimited call-backs and scheduled visits.” 
        “No guarantee / I need to think.” “Prime minimizes future problems and gives peace of mind; many customers choose it for long-term protection.” 
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