Sentricon Sales Training

Qualify the Customer #

• ✅Address – Pull up home on google maps to look at home and measure lnft. 
• ✅ Square Footage – Helps determine the number of bait stations needed. 
• ✅ Foundation Type (Pier or Slab) – Impacts termite risks and treatment needs. 
• ✅ Concerns About Activity – Any visible signs of termites? Previous termite issues? 
• ✅ Current Termite Protection – Are they using liquid treatment or another system? 

Explaining the Value of Sentricon #

• Colony Elimination – Unlike liquid treatments that create a chemical barrier, Sentricon eliminates the termite colony. 
• Continuous Protection – Works 24/7 without reapplying chemicals. 
• Environmentally Responsible – Uses bait that targets termites, not pets or people. 
• No Excessive Drilling or Trenching
• Backed by Research – Used to protect landmarks like the White House and the Statue of Liberty. 

Differences Between Sentricon and Liquid termite Treatment #

Overcoming Common Objections #

• Objection: “Sentricon is too expensive.” 
  • 💡 Response: “Sentricon is more affordable in the long run. Instead of paying a large fee upfront for liquid treatment and worrying about reapplications, Sentricon spreads out the cost into small, manageable payments while ensuring constant protection.” 
• Objection: “I prefer liquid treatment because it’s a one-time thing.” 
  • 💡 Response: “Liquid treatments break down over time, requiring retreatment. Sentricon provides continuous protection and eliminates the entire colony, not just individual termites that come into contact with chemicals.” 
• Objection: “I don’t want to be locked into a contract.” 
  • 💡 Response: “The 24-month agreement ensures your home gets full protection and avoids gaps in service. Termites can take months or even years to show signs of damage, and consistent monitoring ensures they don’t have a chance to cause problems.” 
• Objection: “How do we know Sentricon actually works?” 
  • 💡 Response: “Sentricon is the most proven bait system in the industry, used to protect landmarks like the White House, the Statue of Liberty, and countless homes nationwide. Studies show it eliminates termite colonies completely, not just repels them. It’s backed by scientific research and real-world success.” 
• Objection: “How do termites not just go between the stations?” 
  • 💡 Response: “Termites are constantly foraging for new food sources, and the stations are strategically placed around your home to intercept them. Studies show termites find and prefer Sentricon bait even more than wood. Once one termite finds the bait, it spreads throughout the colony, ensuring total elimination.” 
• Objection: “I’d still like to have an inspector come out before I decide.” 
  • 💡Response: “That’s completely understandable! The pricing I’ve given you is based on standard conditions, but when the inspector comes out, they may find things—like active termites or additional concrete drilling—that could increase the cost. By moving forward now, you lock in the best possible rate before any additional findings might raise the price. Plus, if the inspector finds that no extra work is needed, your price stays exactly the same!” 

Pricing and Payment Structure #

• 💲 Installation Fee – Covers installation and first-year service. 
• 💲 $25-$26 Monthly Auto-Draft – Small pre-payments toward your next renewal. 
• 💲 No Large Lump-Sum Renewal – Instead of paying $300 all at once, your small monthly payments cover your next renewal. 
• 🔎 Annual Renewal Inspection – At renewal, we inspect your home and check all bait stations to ensure protection. 
• Pricing contingent upon inspection by technician.
• Additional Fees:
  • 💰 Active Infestation Found at Install – Additional $250 
  • 💰 Concrete Cores Needed – 1 Core Included, then $50 per additional core 

Closing the Sale #

• 🎯 Reiterate the long-term benefits: 
• ✔️ Continuous protection 
• ✔️ No drilling, no chemicals inside the home 
• ✔️ Small monthly payments instead of lump-sum fees 
• ✔️ Colony elimination, not just temporary repelling